When I returned to Intersport to lead marketing and ticket sales for the 2026 College Slam Dunk & 3-Point Championships, there was a big goal (and challenge): significantly increase ticket sales and revenue, with a reduced paid media budget, for one of the premier college basketball events held over Final Four weekend. The 2026 event…
Are you an ecommerce founder hitting 6 or 7 figures in revenue, but finding that success is coming at the cost of your personal life? You’re not alone. At some point, many business owners realize they’ve built a successful business but at the expense of the life they actually want to live. The problem isn’t…
For fellow ecommerce founders: as Q4 ramps up, remember not everything deserves your time and energy. You don’t have to personally put out every fire, and you don’t need to totally neglect family commitments around the holidays. Just because Q4 has always felt overwhelming doesn’t mean there isn’t a better way forward. What if your…
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